From Local Artisans to Global Consumers: The Online Market for Clay Idols
In the time of the internet, the online marketplace has become a big game-changer for many types of businesses. It gives a space for small artisans to show their work to people all around the world. A great example of this change is seen in the world of clay idol makers. Their traditional skill in making idols has found a new and big market online. This article delves into how the clay idol online market has empowered local artisans, allowing them to transcend geographical boundaries and connect with a diverse array of global consumers. The Traditional Craftsmanship Clay idol making is a time-honoured craft deeply rooted in cultural and religious practices. Local artisans, often concentrated in specific regions, have perfected this artistry over generations, creating unique and culturally significant pieces. However, despite the skill and cultural richness embedded in these creations, the reach of these artisans was confined to local markets. Breaking Geographical Barriers The advent ...